STRATEGI PEMASARAN JASA PENDIDIKAN
DOI:
https://doi.org/10.52627/ijeam.v3i2.106Keywords:
Service Marketing, Marketing Mix and Promotion StepsAbstract
This study aims to determine the marketing strategies and models of educational services at SMP Al Shadrina Muaradua. This research uses a qualitative approach with a case study type. The results showed that the data obtained in the form of exposure of the seven marketing mixes and the steps of promotional activities resulted from the data from the acquisition of students for three years experienced an increase. From the results of marketing activities, it was found that the most effective marketing activities were advertising, cooperation between public relations and all school members (such as market day activities and other school activities), personal interest, and also the use of good and appropriate media and promotional tools. The marketing strategy for education services at SMP Al Shadrina Muaradua has been implemented well, but documentation needs to be done to make it better.ÂReferences
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Azan, K. (2019). Strategi Pemasaran Pendidikan: Analisis Faktor Determinan Pemasaran Pendidikan yang Mempengaruhi Mahasiswa Kuliah di STAIN Bengkalis. Tarbawi: Jurnal Ilmu Pendidikan, 15(1), 119-128.
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Dakir. (2019). Manajemen Pemasaran Lembaga Pendidikan Islam. Yogyakarta: K-Media.
Dâmaso, M., & Lima, J. Ã. De. (2020). Marketing the School? How Local Context Shapes School Marketing Practices. Journal of School Choice, 14(1), 26–48. https://doi.org/10.1080/15582159.2019.1616993
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Elytasari, S. (2017). Strategi Pemasaran Jasa Pendidikan untuk Meningkatkan Kepercayaan (Trust) Stakeholders di TK Amal Insani Depok Yogyakarta. Jurnal Warna, 1(1), 117-154.
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Fauzi, I. (2021). Analysis of PTKIN Opportunities : Quality Measurement Through The Malcolm Baldrige Criteria for Using The World Class Universty. Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 5(1), 1–13.
Hagenbuch, D. J., & Mgrdichian, L. M. (2019). Mindful Marketing: a Strategy-Based, Branded Approach for Encouraging Ethical Marketing. Marketing Education Review, 2(1), 1–14.
Hasthanti, S. W. (2019). Bauran Marketing Jasa Pendidikan Sekolah Dasar Muhammadiyah. Manajemen Pendidikan, 13(2), 190-203.
 
Imzaqiyah, L. (2019). Konsep Marketing dalam Meningkatkan Minat Input Di Lembaga Pendidikan Islam. Managere : Indonesian Journal of Educational Management, 1(1), 76–85.
Kotler, P. (2003). Marketing Management The Millenium Edition. New Jesrey: Prentice-Hall International Inc.
Kotler, P. (2012). Prinsip-prinsip Pemasaran. Jakarta: Erlangga.
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Margono, S. (2014). Metodologi Penelitian Pendidikan. Jakarta: Rineka Cipta.
Rutter, R., Lettice, F., & Nadeau, J. (2017). Brand personality in higher education: anthropomorphized university marketing communications. Journal of Marketing for Higher Education, 27(1), 19–39. https://doi.org/10.1080/08841241.2016.1213346
Satria, M. F. E., Listyasari, W. D., & Putra, H. R. (2017). Strategi Pemasaran Jasa Pendidikan di SMA Islam Panglima Besar Soedirman 1 Bekasi. Improvement: Jurnal Manajemen Pendidikan, 4(2), 153-165.
Azan, K. (2019). Strategi Pemasaran Pendidikan: Analisis Faktor Determinan Pemasaran Pendidikan yang Mempengaruhi Mahasiswa Kuliah di STAIN Bengkalis. Tarbawi: Jurnal Ilmu Pendidikan, 15(1), 119-128.
Bukhori, Alma. (2018). Manajemen Corparate Strategi Dan Pemasaran Jasa Pendidikan. Bandung: Alfabeta
Bungin, Burhan. (2015). Penelitian Kualitatif Kedua. Jakarta: Kencana Prenada Media.
Dakir. (2019). Manajemen Pemasaran Lembaga Pendidikan Islam. Yogyakarta: K-Media.
Dâmaso, M., & Lima, J. Ã. De. (2020). Marketing the School? How Local Context Shapes School Marketing Practices. Journal of School Choice, 14(1), 26–48. https://doi.org/10.1080/15582159.2019.1616993
David, Wijaya. (2016). Pemasaran Jasa Pendidikan. Jakarta: Bumi Aksara.
Elbadiansyah. (2011). Mutu Pendidikan pada Perguruan Tinggi Keagamaan: Dari Manajemen Kelembagaan Hingga Konstruksi Kurikulum Interrelasi. MUADDIB:Studi Kependidikan Dan Keislaman, 7(1), 47–66. https://doi.org/10.24269/muaddib.v7n1.2017.47-66
Elytasari, S. (2017). Strategi Pemasaran Jasa Pendidikan untuk Meningkatkan Kepercayaan (Trust) Stakeholders di TK Amal Insani Depok Yogyakarta. Jurnal Warna, 1(1), 117-154.
Fandy, Tjiptono. (2014). Pemasaran Jasa. Yogyakarta: Andi.
Fauzi, A. (2019). Epistemologi Pendidikan Islam Rahmatan Lil ’Alamin di Era Revolusi Industri 4.0; Sebuah Kajian Paradigmatik. Edureligia: Jurnal Pendidikan Agama Islam, 3(2), 92–100. Retrieved from http://jurnaljpi.com/index.php/JPI/article/view/28
Fauzi, I. (2021). Analysis of PTKIN Opportunities : Quality Measurement Through The Malcolm Baldrige Criteria for Using The World Class Universty. Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 5(1), 1–13.
Hagenbuch, D. J., & Mgrdichian, L. M. (2019). Mindful Marketing: a Strategy-Based, Branded Approach for Encouraging Ethical Marketing. Marketing Education Review, 2(1), 1–14.
Hasthanti, S. W. (2019). Bauran Marketing Jasa Pendidikan Sekolah Dasar Muhammadiyah. Manajemen Pendidikan, 13(2), 190-203.
 
Imzaqiyah, L. (2019). Konsep Marketing dalam Meningkatkan Minat Input Di Lembaga Pendidikan Islam. Managere : Indonesian Journal of Educational Management, 1(1), 76–85.
Kotler, P. (2003). Marketing Management The Millenium Edition. New Jesrey: Prentice-Hall International Inc.
Kotler, P. (2012). Prinsip-prinsip Pemasaran. Jakarta: Erlangga.
Kotler, P. (2014).. Prinsip-Prinsip Pemasaran. Jakarta: Erlangga
Margono, S. (2014). Metodologi Penelitian Pendidikan. Jakarta: Rineka Cipta.
Rutter, R., Lettice, F., & Nadeau, J. (2017). Brand personality in higher education: anthropomorphized university marketing communications. Journal of Marketing for Higher Education, 27(1), 19–39. https://doi.org/10.1080/08841241.2016.1213346
Satria, M. F. E., Listyasari, W. D., & Putra, H. R. (2017). Strategi Pemasaran Jasa Pendidikan di SMA Islam Panglima Besar Soedirman 1 Bekasi. Improvement: Jurnal Manajemen Pendidikan, 4(2), 153-165.
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2021-08-30
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